The Gentle Revolution
in Hair Color
What started as one woman's search for safer, more natural hair color became a mission to help thousands. We're still that same mission-driven California company, still making color the gentle way.
Our Values
Integrity & Honesty
We never compromise on ingredients or make claims we can't stand behind completely.
Convenience & Ease
Simple, no-mess coloring that makes maintaining your look stress-free and pleasant.
Nature & Science
Nourishing botanicals prevent dryness and damage, while Italian pigments deliver rich, vibrant color.
Health & Safety
Your well-being comes first, so we minimize the use of harsh chemicals.
Service & Care
Real people answer phones and hand-pack kits because personal attention matters to us.
Beauty & Wellness
Look youthful and vibrant while feeling good about your healthier choice.
Born from a Need for Better Beauty.
Why does covering gray mean harming your hair and skin? We didn't think it should.
Our founder Tricia Grose couldn't tolerate conventional dyes, so she searched for a more gentle hair color to no avail. When she saw friends and family making the same painful compromise between looking their best and protecting their health, she knew there had to be a better way. She found the answer in botanical-based formulas that proved gentleness could be powerful.
Today, thousands of women trust us because we perfected what others said was impossible: a permanent, more natural hair dye that is kind to your hair and skin. Our small-batch formula delivers rich, dimensional results without the harsh chemicals. This is beauty on your terms – vibrant, lasting natural-looking color that makes you feel as good as you look.
What Sets Us Apart: The Naturcolor Difference.
The Gentlest
Formula
Permanent color with the absolute minimum chemicals needed—free from ammonia, resorcinol, and parabens.
California
Craftsmanship
Small-batch production using Italian pigments and hand-selected botanicals for consistent, beautiful results.
Expert Color
Guidance
Real color specialists answer your calls and recommend custom blends just for you.
Satisfaction
Guaranteed
Try it risk-free for 30 days. We're confident you'll love how your hair looks and feels.
4.2/5 trusted by thousands of women
More Than Color:
Your Authentic Self
Naturcolor is for every individual who refuses to let gray define them. You deserve to look in the mirror and see the sparkling, confident person you feel inside – without worrying about harsh chemicals or salon appointments.
You're joining thousands who finally see their true selves reflected back. Everything feels different: you show up more fully at work, move through social settings with ease, and start each day ready for whatever comes.
Need Personalized Advice? Our dedicated U.S.-based Consumer Care Hotline staff are available to answer your color selection and application questions. Call us at 800-784-8212 or Contact Us.
Beautiful Color, Guaranteed.
We're with you from start to finish. Our color experts take the uncertainty out of home coloring. From shade selection to simple coloring and haircare techniques, we make sure you love how you look.
Ready to Choose The Gentler Way?
"This is the most wonderful hair coloring product. It never damages your hair. In fact, it makes your hair healthier."
Kathy,
Laguna Woods, CA
Kathy,
Laguna Woods, CA
No resorcinol or ammonia
Beautiful, natural-looking color guaranteed
Easy to maintain so you always look your best
