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Product build-up could be the hidden culprit behind dull, lifeless, unmanageable hair. Learn how to spot the signs, when to clarify, and the simple steps to strip away residue and restore your hair's natural shine and vitality.
At Naturcolor, we live by the motto, "If my hair looks great, I can deal with anything life throws at me!" Can you relate? But what about those bad hair days?
Even though we don't wish lousy hair days upon anyone, sometimes bad hair happens to good people. Our once lovely locks that have fallen flat can be blamed on environmental stressors, chemical overload, life transitions, or even seasonal changes, to name a few. That's why it's up to us to rejuvenate our hair back to life.
For most of us, our immediate reaction is to reach for more product, more moisture, more hair treatment, and even more salon time. These options can work, but after you’ve tried everything and your hair still looks lifeless, you’re likely in a hair rut due to product build-up.
So, what is product build-up? Product build-up is the subtle residue left behind from hair products and treatments that have not been thoroughly rinsed away. This is entirely normal and happens to anybody that uses serums, creams, oils, gels, and/or conditioning treatments in their hair.
From time to time, we simply must deep clean our hair with a clarifying treatment or purification routine that completely purges product build-up of all kinds. When we remove product build-up, we give our hair a new life, an ability to shine and move freely without the weight of all that residue. Free yourself of that hair rut and bring back the love for your hair in its squeaky-clean luster!
We recommend removing product build-up at least once per month if you maintain a regular hair care routine with creams, oils, gels, serums, and/or sprays. We also recommend removing product build-up as a preparatory step before coloring your hair. Naturcolor’s herbal based hair color works best when applied to clean hair that is product and build-up free. Your hair will better absorb the color for a more effective, vibrant, and shiny result from our more natural coloring treatment.
Lastly, remember to check in on your curls to make sure they are feeling vital and healthy. If you’ve tried everything and can’t find the fix - try a clarifying treatment to get your hair back to ground zero. Your locks will be full of life in no time!
Experience the gentle difference. Our ammonia-free, botanical-based formula delivers vibrant, permanent color and guaranteed gray coverage while nourishing your hair for a healthy, radiant shine.
Browse all colorsNo resorcinol or ammonia
Beautiful, natural-looking color guaranteed
Easy to maintain so you always look your best