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Transform your hair with beautiful, natural-looking light brown hair color and golden warmth. Part of our Natural (N) Series, this gentle hair color achieves full gray coverage with soft, luminous tones that look beautifully natural—free from ammonia, resorcinol, and with minimal chemicals. Use it alone for rich, natural results or blend it with a color from another Naturcolor series (Ash, Copper, Mahogany, or Golden) to create custom shades with full coverage.
$16.95 Per Box
$16.95 Per Box
$14.41 Per Box
*Your blend must include at least 50% Natural (N) series product to ensure full gray coverage. More secondary color means stronger enhancement. For guidance from our color experts, call 800-784-8212.
R Series
D Series
M Series
C Series
30-Day Happiness Promise
No Ammonia or Resorcinol
Botanical-Rich Shine
"I’ve been looking to cover gray without the chemicals and this did not disappoint! Easy to apply has virtually no smell, definitely not chemical-based, it did not stain my skin and rinsed out very well. The results were exactly what I was looking for, full coverage and looks so natural.”
Always perform a skin sensitivity test 24 hours before coloring, even if you've used Naturcolor before. Mix a few drops of color with developer, apply behind your ear, and wait 24 hours. If no irritation occurs, proceed with coloring.
Mix equal parts hair color and gel developer in the applicator bottle provided. Gently turn the bottle to blend. Use immediately once mixed.
For First-Time Coloring (Undyed Hair):
Use the included samples of After Color Treatment, ideal for mild cleansing, and Echinacea Herbacreme Conditioner for best color retention.
Need Help? Call our color specialists at 800-784-8212 (Mon-Fri, 8am-5pm PST) with any questions.
Naturcolor Hair Color: Aqua/Water/Eau, Arctium Lappa (Burdock) Root Extract, Centella Asiatica (Gotu Kola) Oil, Centella Asiatica (Gotu Kola) Fresh Herb Extract, Urtica Dioica (Nettle) Leaf Extract, Salvia Officinalis (Sage) Dried Herb Extract, Humulus Lupulus (Hops) Dried Flower Extract, Glycine Soja (Soy) Oil, PEG-70 Mango Glycerides, Soyamine, Lecithin, Cocos Nucifera (Coconut) Oil, Oleic Acid, Propylene Glycol, Ethanolamine, Chamomilla Recutita (Matricaria)(Chamomile) Flower Extract, Juglans Nigra (Walnut) Oil, Juglans Nigra (Walnut) Hull Extract, Vaccinium Myrtillus (Bilberry) Fruit/Leaf Extract, Rumex Acetosella (Red Sorrel) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Herbal Oil, Sodium Metabisulfite, Jasminum Officinale (Jasmine) Flower Extract, Glycerin, Ascorbic Acid, Butyrospermum Parkii (Shea) Butter, P-Phenylenediamine, P-Aminophenol, M-Aminophenol
Naturcolor Gel Developer: Aqua/Water/Eau, Hydrogen Peroxide, Cetyl Alcohol, Ceteareth-25, Oxyquinoline Sulfate
Orders $50+ ship free within the continental U.S. Orders under $50 have a flat rate of $5.00. We ship via USPS, UPS, FedEx, DHL, or OnTrac (our choice). Most orders arrive in 1-4 business days after processing (1-2 business days). We ship Monday-Friday, excluding U.S. holidays.
For Alaska, Hawaii, U.S. territories, and APO/FPO addresses, flat rate shipping is $15.00.
For international or expedited shipping, call us at 800-784-8212 or email hello@naturcolor.com.
Returns
30 Day Happiness Guarantee: If you've used your Naturcolor and are dissatisfied, please contact us within 30 days, and we'll make it right.
Unopened and unused products can be returned within 90 days with original proof of purchase for a refund. Send returns to:
Herbaceuticals, Inc. 35 Executive Ct. Napa, CA 94558
Questions? Call 800-784-8212 or email hello@naturcolor.com
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Our proprietary low-chemical blend gently prepares each strand to receive color, using minimal hydrogen peroxide instead of harsh ammonia.
Fine Italian pigments are gently deposited, fully covering gray hairs, while botanical extracts nourish the hair for deep, lasting color and superior conditioning.
The cuticle closes naturally, locking in professional-grade color that feels soft, shiny, and healthy – not stripped or damaged.
Deep, lasting gray coverage you can count on – without resorting to harsh, traditional dyes.
Completely ammonia-free means no irritating smell and a comfortable coloring process.
Our 31 shades can be easily blended, allowing you to create a unique and personalized hue.
Ammonia- and resorcinol-free botanical-based formulation protects your scalp and hair.
Proudly cruelty-free, made with the highest quality Italian pigments and purposeful botanicals.
"I’ve been using this product for many years. It’s great! No smell of ammonia, covers grey well. I get a lot of compliments!"
Laura, Savannah, GA
"This the most wonderful hair coloring product. It never damages your hair. In fact, it makes your hair healthier."
Kathy, Laguna Woods, CA
"I have used this product successfully for over 20 years… and it works. I was paying $200 for a cut and color and even the professional color was fading and showing gray temples at two weeks! I've saved thousands of dollars."
Peggy, United States
"The natural ingredients prevent my scalp from itching! Leave it on just a bit over an hour for resistant grays. No odors. This is the perfect no-color look."
Cynthia, United States
“I love this product ! The color is super natural and sticks around 6 weeks… It leaves my hair like I had professional treatment looking shiny and feeling smooth. It also smells nice, not like horrific standard products that are full of chemicals… I suffer migraines and this one is the only Hair dye product that didn’t trigger the migraine after the application.”
Maxim, United States
“I have been using this for about a year and my hair is healthy and the color looks natural, and covers gray very well.”
Susan, Yelm, WA
“My husband and I both use this product for the past 5 years. It has been our choice to look younger and it has less destructive chemicals. The colors are true and it is packaged with shampoo and conditioner. We use this product every 2 months or so and enjoy the easy application.”
Elizabeth, Las Vegas, NV
“This is the best hair color I have ever used! My hair grows fast and I have to color every 3 weeks to keep the gray at bay and this hair color is so good for my hair.”
Monica, Boyd, TX
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| Free of Ammonia Fumes |
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| Easy Touch-Ups |
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| Resorcinol-Free |
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| Made in the USA |
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| Botanical Based |
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| Always Cruelty-Free |
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| Handcrafted in Small Batches |
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| Maintains Natural Color Variation |
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| Minimal Hydrogen Peroxide |
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Yes. Naturcolor is a permanent color formulated to deliver complete coverage on all of your gray hair, whether you have a few strands or a full head of gray. For best results, choose a shade from our Natural (N) series – these are specifically designed with the strongest pigments for gray coverage. You can also blend N series shades with our other color families (Ash, Mahogany, Copper, or Golden) to create custom tones while maintaining full coverage. We recommend following the application instructions that come in every box precisely for the best results.
Naturcolor uses a botanical-based formula that's as low in chemicals as permanent color can be while still delivering lasting results. Our conscious formulation has succeeded in completely eliminating harsh ammonia and resorcinol. Yet we maintain minimal 3% peroxide content to gently open the hair cuticle, plus a handful of other chemicals at lower-than-usual concentrations to ensure permanence.
We've also enhanced our superior Italian pigments with a blend of botanicals that nourish and strengthen your hair. So while we can't claim to be 100% natural, we can promise we're the gentlest permanent color option available.
Naturcolor is permanent, so the color won't wash out. You'll typically need to recolor every 4-6 weeks as your natural hair grows in, depending on how quickly your hair grows and how noticeable the roots are to you. The vibrancy of your color can be retained longer by using shampoos and conditioners specifically formulated for color-treated hair, avoiding products with harsh sulfates, and minimizing exposure to chlorine and excessive sun.
The easiest way is to take our 2-minute Hair Color Finder Quiz – it analyzes your current dyed or natural hair color, desired results, and coverage needs to recommend your perfect shade or custom blend. You can also call our color specialists at 800-784-8212 for personalized guidance.
Here are a few quick tips:
Naturcolor was actually created by our founder because she couldn't tolerate conventional dyes. Our ultra-low chemical formula is free from ammonia, resorcinol, and parabens – common irritants found in traditional, less natural hair dyes – which significantly reduces the risk of allergic reactions and scalp irritation. Many of our customers switched to Naturcolor specifically because of sensitivities to other products.
That said, everyone's skin is different, so we always recommend performing a patch test 48 hours before your first application (and before each subsequent use) to make sure the formula works well with your individual chemistry.
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